“Ogilvy on Advertising in the Digital Age” by Miles Young, Bloomsbury, $30, 288 pages
It’s a brand-new year. So where will your ad dollars go? The tried-and-true has worked for you; is that where you’ll stay? Will you experiment, based on the advice of an ad rep or two? Or will you do your own research, read “Ogilvy on Advertising in the Digital Age,” by Miles Young, and see what clicks into place?