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‘Ogilvy’ helps you spend ad dollars well

“Ogilvy on Advertising in the Digital Age” by Miles Young, Bloomsbury, $30, 288 pages
 It’s a brand-new year. So where will your ad dollars go? The tried-and-true has worked for you; is that where you’ll stay? Will you experiment, based on the advice of an ad rep or two? Or will you do your own research, read “Ogilvy on Advertising in the Digital Age,” by Miles Young, and see what clicks into place?

One of the Airbus EC135 helicopters used by Dartmouth-Hitchcock Advanced Response Team to move emergency patients to other hospitals. Dartmouth-Hitchcock will work with UVM Medical Center to offer a similar service to a broader area.
PROVIDED PHOTO

Hospitals get ‘air ambulance’ accord off the ground

 
BURLINGTON — Dr. Ryan Clouser tells the story of a recent heart attack victim who needed advance medical treatment that couldn’t be provided by the local hospital. So an ambulance was dispatched to take the patient to the University of Vermont Medical Center in Burlington. The patient survived, but Clouser said because the trip took several hours, it jeopardized the patient’s chances for recovery. “That is why helicopter transport is really helpful,” said Clouser, a medical officer for the UVM Transport System. Cases like the one cited by Clouser are the reason Vermont’s largest hospital teamed up with Dartmouth-Hitchcock Medical Center to provide air transport for critically ill patients in Vermont and northern New York.

A Spinning group fitness class at Granite City Group Fitness in Barre. The couple that owns the studio has taken over a cycling location in Montpelier, and will open Monday.
PROVIDED PHOTO

Granite City brings Spinning to Zenith cycling studio

 
MONTPELIER — Spinning is coming to the Capital City on Monday, when Brittany and Brett Tremblay, owners of Granite City Group Fitness in Barre, open a second location at 54 Main St., previously Studio Zenith’s cycling center. Zenith will continue to operate group fitness classes next door at 50 Main St. Spinning, a trademarked fitness activity, is indoor cycling with classes focused on endurance, strength, high intensity and recovery, and involves using special stationary exercise bicycles with weighted flywheels. The Tremblays opened their Barre studio, located at 54 Depot Square, in June 2016. The Barre studio offers Spinning and a variety of group activities including yoga, Zumba (an aerobic fitness program featuring movements inspired by Latin American dance), high-intensity interval training, Bootcamp (a program designed to build strength and fitness through a variety of intense group intervals) and candlelight yoga.

Jon Lillis, the men’s aerial skiing world champion from the United States, posing during an Associated Press interview on the glacier above Saas-Fee, Switzerland.
John Leicester / AP FILE PHOTO

Insecure snowfall causing stress for businesses, athletes

The Associated Press
PARK CITY, Utah — It’s no stretch to say that snow is the key to success for Jon Lillis. The reigning world champion in aerials skiing is also a restaurant owner in Park City, and business at his hot pot eatery increases by more than 100 percent when nearby ski resorts are open. So, when winters grow warmer and ski season starts later — Park City, and Vail in Colorado are among the Western resorts to push back openings by about a week in each of the last two years — not only does it affect Lillis’ ability to train and, as is the case this year, prepare for the Winter Olympics, it also affects the bottom line at his business. “We expect to do 70 percent of our annual revenue while the ski resorts are open,” Lillis said. “So, the longer they’re not open, and it seems to be getting later and later every year, the window where we’re making all that money gets smaller.

Improve your financial fitness in 2018

If one of your New Year’s resolutions is to get healthier, you may already be taking the necessary steps, such as improving your diet and increasing your exercise. Physical fitness is, of course, important to your well-being, but don’t forget about your financial fitness. Specifically, what can you do to ensure your investment situation is in good shape? Here are a few “healthy living” suggestions that may also apply to your investment portfolio:
— Build endurance: Just as exercise can help build your endurance for the demands of a long life, a vigorous investment strategy can help you work toward long-term goals, such as a comfortable retirement. In practical terms, this means you will need to own some investments with the potential to provide long-term growth.

Tyler McNaney, founder of Filabot, poses in his Barre plant that makes 3-D printing filament from recycled materials. Forbes Magazine chose McNaney as a young entrepreneur to keep an eye on.
JEB WALLACE-BRODEUR / STAFF PHOTO

Barre’s Filabot founder nets ‘Under 30’ award

BARRE — Tyler McNaney, the 25-year-old founder of Barre-based Filabot, a company dedicated to advancing the science of plastic extrusion for the 3-D printing market, can scratch one item off his bucket list. He has been included on Forbes magazine’s 30 Under 30 list in the manufacturing and industry category. “It was amazing to receive the nomination a few months ago — it was on my bucket list. … I only hope it advances our mission.

Facebook Chief Operating Officer Sheryl Sandberg is photographed at the company’s headquarters in Menlo Park.
AP FILE PHOTO

Will misconduct reports hold back women’s careers?

NEW YORK — Some women, and men, worry the same climate that’s emboldening women to speak up about sexual misconduct could backfire by making some men wary of female colleagues. Forget private meetings and get-to-know-you dinners. Beware of banter. Think twice before a high-ranking man mentors a young female staffer. “I have already heard the rumblings of a backlash: ‘This is why you shouldn’t hire women,’” Facebook chief operating officer Sheryl Sandberg wrote in a recent post .

Community College of Vermont graduates march into the Shapiro Field House at Norwich University in Northfield. Vermont housing advocates worry the rising cost of higher education is making home ownership seem unobtainable.
JEB WALLACE-BRODEUR / STAFF PHOTO

Is student debt placing home ownership out of reach?

 
It’s almost carved in stone: Get a good education and a good-paying career will follow. While there are no guarantees in life, few would dispute that more education and training increases the likelihood of a better job with better pay. But that higher education isn’t getting any less expensive. For many, it means taking out loans to cover at least a portion of the cost of a four-year education and beyond. According to the Consumer Financial Protection Bureau, all those student loans now add up to $1.4 trillion in debt.

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‘Excuse Me’: Etiquette and advice for a changing workplace

“Excuse Me: The Survival Guide to Modern Business Etiquette,” by Rosanne J. Thomas, 2017, Amacom, $21.95, 269 pages
Please. Thank you. Mom always called them the magic words. One opens doors at the front of a request; the other leaves them open at the end. Please.

Robert Layman / Staff Photo

Small move a big deal for antiques dealer

 
RUTLAND TOWN — Even a small distance can make a big difference in retail, as Michael Bishop learned when he moved his antiques shop, Popular Pioneer, into the former Polaris dealership building about 438 feet west of its previous location on Route 4, next to Bikram Yoga. Popular Pioneer opened for business at the new digs Nov. 27. The previous location “was good for what it was, but it wasn’t as good as this,” he said, emphasizing the new space offers a chance to develop a robust retail strategy. Two immediate benefits of the new space are big windows and easy parking.